wowtag Buy on Amazon
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No app · No batteries · No fees

If they ever slip out, they're back in minutes.

The classic tag, with a superpower: whoever finds your dog holds up their phone and messages you on WhatsApp telling you where they are. That simple.

I want their tag See what the finder would see
Lifetime guarantee · Works with any phone
TOBY
What the finder sees Hi, I'm Toby! Message on WhatsApp Send my location
What nobody tells you

Wearing a tag isn't enough to get them home.

01

Engraved tags go out of date

You change your number or move house and the tag still says the old thing. When you need it most, it's useless.

02

The finder doesn't know what to do

Should I call? Who? What if nobody answers? With a frightened dog in front of you, every doubt is time lost.

03

Trackers come with small print

A battery to charge, a monthly fee, or relying on someone with the right phone walking past.

Why NFC

That's why we built it with NFC. And this is why there's no going back.

What fails with tags, QR codes, AirTags and trackers, solved with one gesture: holding up a phone.

Versus: QR

It never wears off. Ever.

The QR on cheap tags scratches, fades or peels off within months. The NFC chip is inside: it doesn't fade or wear out. And just in case, there's a lifetime guarantee.

Versus: QR

Works in the dark.

A QR code needs light, opening the camera and focusing. With a wowtag you just hold up your phone, even at night with fireworks going off.

Versus: QR

Even if they won't keep still.

No trying to frame a code on the collar of a frightened dog that won't stop moving. One tap and done.

Versus: AirTag

Any phone can help.

An AirTag relies on an iPhone passing nearby: in the countryside or at night it can lose signal for hours. Any phone, iPhone or Android, can read a wowtag on the spot.

Versus: AirTag

The finder knows who to contact.

An AirTag tells you where your dog is. WOWTAG gets the person holding them to message you right then.

Versus: AirTag and GPS

No batteries. Ever.

No coin batteries to replace (that you don't want them chewing), no charging every few days, no monthly fee.

Versus: microchip

No waiting for a vet.

A microchip can only be read with a scanner at an open clinic. A wowtag, with any phone, out on the street, on a Sunday at three in the morning.

Versus: engraved tag

Texting is easier than calling.

Lots of people don't dare call a stranger. With one tap they send you a ready-written WhatsApp message with their location.

Versus: engraved tag

It never goes out of date.

New number, new home or a second contact? Change it in 10 seconds, without buying another tag.

Versus: generic tags

A real chip, a real antenna.

Many tags use imitation chips with weak antennas that fail just when you need them. wowtags use a genuine NXP chip and an antenna designed to read first time.

Versus: buying another tag

Reusable as many times as you need.

New collar, new phone or a new companion at home? The tag can be reassigned from your phone. It never expires.

Everything they need to get back home.

WhatsApp in one tap

They message you with a ready-made text. No typing your number or searching for anything.

Where they are, instantly

With one button, the finder sends you their exact location.

Their profile, in view

Photo, name, allergies, medication and vet. In case they need it before they get back to you.

You decide what's shown

Show your phone number or just a contact button. Your data, under your control.

Always up to date

New phone? Change it in 10 seconds. The tag stays the same.

Made for everyday life

Light, water-resistant and battery-free. The QR is protected under epoxy resin.

Regular tag, tracker or wowtag?

wowtagEngraved tagGPS tracker
They contact you instantlyWhatsApp in one tapIf they callNo
Updatable detailsYesNoYes
LocationWhen they're foundNoIn real time
No batteryYesYesNo
No monthly feeYesYesUsually not

Already use a tracker? Great: a wowtag complements it. If your dog gets lost, whoever finds them can message you straight away.

Lifetime guarantee

If the QR ever stops scanning, we'll send you a new tag for free. Forever, no questions asked.

Choose their colour

What owners ask us

Is it a GPS tracker?

No, and that's why it needs no batteries or fees. When someone finds your dog and taps the tag, they can message you and send you where they are at that moment.

What if the finder doesn't know how to use NFC?

They can also scan the QR code with their camera, like any QR. They have both options.

Is my data safe?

You decide what's shown. You can hide your phone number so only a contact button appears.

Does it work for cats?

Yes, if they wear a collar. It's light and doesn't jingle.

For the price of a bag of dog food, you'll sleep easier.

I want their tag

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